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| What is an SEO audit report (techno riad) |
An SEO audit is a process of analyzing how well your web presence relates to best practices - it is the first step to creating an implementation plan that will have measurable results.
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:
Technical SEO issues
Website structure issues
On-page SEO issues
Potential off-site problems
User experience issues
Content gaps and opportunities
Competitive marketplace insights
An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.
First and foremost, an audit should be comprehensive. It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.
Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your overarching business objectives.
Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. The output of any SEO audit should accurately convey an easy-to-follow roadmap.
An SEO audit should not be rushed. It simply takes time to uncover the root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
An SEO audit should not be “one size fits all”. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in on areas of focus for that site.
Source: SEO audit report