What is Website Traffic?
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of page views and the number of unique page views. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your website — Some multiple times and some only once.
The idea is that the more website traffic you get, the more opportunities you have to convert users.
But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).
8 Ways to Increase Traffic to Your Website
Here are the top 8 ways to increase website traffic in 2019:
1. Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the most significant impact on driving organic traffic to your website.
2. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of the image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
3. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases Covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
4. Use Landing Pages
Landing pages Are another free source of the traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so precise, you can get very targeted in your messaging, increasing the traffic coming to those pages.
5. Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!
6. Make A Few Good Guest Posts Each Month
Link-building, or to be more exact, a website’s backlink profile is one of Google’s ranking factors and a great way to boost your website traffic. The links that lead to your site are called backlinks.
Backlinks show search engines that your content is gaining industry recognition and that it provides value to both users and websites.
Now we’ll also get down to talking about natural link building, and that’s the ideal way to get more link juice – but it’s more of a passive strategy – after you produce great content, you’ll be sitting ducks.
Or, you can use a more proactive way to boost your backlink profile – guest posting.
Guest posting can help you both land backlinks and strengthen your backlink profile and drive traffic to your website.
If you’re reaching out to sites in your niche and industry, it means that you’ll be getting your link in front of potential new readers and site visitors that are in your target audience.
Now, of course, guest posting usually involves some sort of exchange between the two websites in question, and it can be the good old link exchange.
But the key to landing a few useful guest posts each month is a streamlined email Outreach strategy. And since that’s not something you can quickly learn by merely reading 100 words, read up on it some more and start optimizing your current processes!
Keep In mind that some websites have guest post submission guidelines. So, follow each website’s instructions carefully if you want to land a link.
7. Natural Link Building
Natural link building happens when other websites, bloggers and web owners from your niche link to your content on their own.
Now, if earning quality backlinks from authoritative websites was easy, we wouldn’t have coined the term “link building.” That being said, with enough effort, you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.
But what’s “valuable content?”
Well, more about that in the next section.
8. Build a Loyal Community on Twitter
There are a lot of opportunities to drive traffic through Twitter (depending on your industry, of course), and hashtags are at the center of it all. On this platform, it’s crucial to use niche-specific hashtags and create your hashtags as well.
But the key thing on Twitter is to know who you’re talking to. Give your brand a distinctive voice or angle your Twitter posts to address your target audience correctly. Sparking conversations and buzz is at the core of tweeting.
Also, Don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.
Conclusion
I get really excited just talking about all of these tactics that can drive traffic to your site because they are the tactics that anybody can use.
As I’ve tried to show you throughout this article, they’ve been used by people effectively.
website
I’ve used them for myself as well as for clients, and so I know they work.
Techno Riad
What is Website Traffic?
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of page views and the number of unique page views. Pageviews are the total number of times anyone has visited your site, while unique pageviews tell you how many people visited your website — Some multiple times and some only once.
The idea is that the more website traffic you get, the more opportunities you have to convert users.
But you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase your product(s).
8 Ways to Increase Traffic to Your Website
Here are the top 8 ways to increase website traffic in 2019:
1. Optimize your website for search
When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the most significant impact on driving organic traffic to your website.
2. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of the image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
3. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases Covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
4. Use Landing Pages
Landing pages Are another free source of the traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so precise, you can get very targeted in your messaging, increasing the traffic coming to those pages.
5. Start Email Marketing
Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!
6. Make A Few Good Guest Posts Each Month
Link-building, or to be more exact, a website’s backlink profile is one of Google’s ranking factors and a great way to boost your website traffic. The links that lead to your site are called backlinks.
Backlinks show search engines that your content is gaining industry recognition and that it provides value to both users and websites.
Now we’ll also get down to talking about natural link building, and that’s the ideal way to get more link juice – but it’s more of a passive strategy – after you produce great content, you’ll be sitting ducks.
Or, you can use a more proactive way to boost your backlink profile – guest posting.
Guest posting can help you both land backlinks and strengthen your backlink profile and drive traffic to your website.
If you’re reaching out to sites in your niche and industry, it means that you’ll be getting your link in front of potential new readers and site visitors that are in your target audience.
Now, of course, guest posting usually involves some sort of exchange between the two websites in question, and it can be the good old link exchange.
But the key to landing a few useful guest posts each month is a streamlined email Outreach strategy. And since that’s not something you can quickly learn by merely reading 100 words, read up on it some more and start optimizing your current processes!
Keep In mind that some websites have guest post submission guidelines. So, follow each website’s instructions carefully if you want to land a link.
7. Natural Link Building
Natural link building happens when other websites, bloggers and web owners from your niche link to your content on their own.
Now, if earning quality backlinks from authoritative websites was easy, we wouldn’t have coined the term “link building.” That being said, with enough effort, you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.
But what’s “valuable content?”
Well, more about that in the next section.
8. Build a Loyal Community on Twitter
There are a lot of opportunities to drive traffic through Twitter (depending on your industry, of course), and hashtags are at the center of it all. On this platform, it’s crucial to use niche-specific hashtags and create your hashtags as well.
But the key thing on Twitter is to know who you’re talking to. Give your brand a distinctive voice or angle your Twitter posts to address your target audience correctly. Sparking conversations and buzz is at the core of tweeting.
Also, Don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.
Conclusion
I get really excited just talking about all of these tactics that can drive traffic to your site because they are the tactics that anybody can use.
As I’ve tried to show you throughout this article, they’ve been used by people effectively.
website
I’ve used them for myself as well as for clients, and so I know they work.
Techno Riad